Life before Covid-19 was already seeing a monumental shift in eating habits. Mid-market chain restaurants such as Jamie Oliver’s Italian were struggling, yet casual dining had become a driving force within hospitality.
With restrictions eased, attracting new customers was a priority and with that came a redefining and blurring of boundaries between formal fine dining and a new, more relaxed approach.
Fine dining restaurants have evolved. Taking inspiration from casual dining, softening their décor and service for a lighter, more accessible feel. They’ve created a more open, welcoming environment with subtle nuances harking back to their origins, all the while maintaining their high standards.
A big game-changer has been the influence of social media. Restaurants are incorporating these platforms into their daily marketing to provide quick, accessible visual information to a wider audience than ever before possible. Diners themselves are creating content, sharing their experiences at food and beverage establishments. Casual dining restaurants are positioning themselves as luxurious and extravagant.
Customers expect two things from their dining experience: Firstly, immersing themselves in an exciting venue and deliciously indulgent meal. Secondly, a more modern compulsion – sharing their experience visually, in real-time, via social media.
The desire to create and communicate memorable experiences, catch the ‘perfect moment’ and share it with family and friends, is fast becoming a part of many peoples’ everyday life. Creating opportunities for restaurants to back this trend and grab the attention of potential new diners through photographic representations of their menu and surroundings is a valuable marketing tool.
The social media evolution in hospitality drives customers to restaurants. It’s more important than ever to create a unique experience and differentiate your venue.
The alchemy behind pulling this off with panache lies somewhere in the essence of the new dining event – blending the environment with the table setting, the atmosphere with the menu – carrying a continuous theme throughout. This seismic shift is redefining and conceiving a new high-quality dining experience at all levels of hospitality.
With 40+ years’ industry experience working with leading 5-star hotels & restaurants to relaxed dining venues, Heritage Collection has a proven track record in providing the perfect tableware to complement your venue, concept, or menu. Our knowledge and understanding of high-end hospitality, enables us to manufacture long-lasting tableware with formal and relaxed dining in mind. Our bespoke service ensures our clients can realise their vision across all our ranges.
For more information call us on 0121 773 0724 or fill out the contact form.